This project is a mock advertising campaign for Sephora in collaboration with Rose White & Dylan McCallum. Sephora is one of the worlds leading beauty retail stores which offers makeup, skincare, body, fragrance, nail colors, and haircare. Their mission is to reveal possibilities inspire fearlessness and unlock your beauty potential. #MakeUpFor____ is about how throughout history makeup has always been influenced by the trends of culture. Today, with the rise of the gender revolution, makeup allows one to transform and show self expression

Our goal was to combine Sephora’s mission statement with the rise of the gender revolution through this campaign.

#MakeUpFor____ is composed of 6 Magazine Layouts, 2 Commercial Spots, and GIFs created for Instagram in conjunction with the campaign.